From discarded bottles to
bold ideas

We are a student-founded sustainable apparel brand turning discarded PET plastic bottles into wearable clothing and related artworks, each of which can make the wearer feel truly proud from the bottom of their heart. This brand was originally born in an ordinary high school classroom. 

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We first process the collected old plastic bottles into recycled polyester fibers, step by step. Through this workflow, the bottles are granted a second life, turning daily waste that would otherwise only be sent to landfills or incinerated. These plastic bottles, once destined for waste, are finally turned into hoodies, vests, bags, and other wearable and everyday items. Making one hoodie consumes approximately 24 plastic bottles. These 24 bottles, which would otherwise have spent centuries in a landfill, have been redesigned into new items with brand-new value.

 

However, what we aims to achieve has never been simply selling a few pieces of sustainable clothing that meet environmental protection requirements. We reinvest all revenue earned by the brand back into the environment. The profits are used to support environmental non-profits and green startups, helping young people who want to contribute to the environment turn their ideas into reality. We also leverage fashion, a medium accessible to everyone, to turn environmental protection, which once sounded like an empty, lofty concept, into something that everyone can truly touch, access, explore creatively, and that is closely connected to everyone's daily life.